BEHIND THE BRAND
Welcome to Sheque!
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You might be surprised by the following statistics about weddings in 2020-23, issued by the Office for National Statistics in June 2024:
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Over a quarter (27.9%) of the women marrying in the UK were over 40.
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14.8% of the women marrying in the UK were over 50.
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31.9% of all marriages in the UK were not first marriages
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Yet after extensive research we've found that the bridal fashion industry is generally not catering for this market.
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The idea of Sheque was born in the Summer of 2022 when I was chatting to a colleague about her forthcoming wedding plans. As it was her second wedding and she was in her 50s she was looking for a non traditional outfit and hadn't been able to find it anywhere. She told me how frustrated it was that nobody seems to cater for older or second time round brides. So I researched the market and she was right!
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When we get to a 'certain age' we want different things from the outfit we wear to special occasions. Something that makes us feel gorgeous (despite our lumps and bumps, wrinkles and sags) and is also sophisticated.
I personally hate spending too much on clothes. To be honest I'm not a shopper but love a bargain! As we're all feeling the pinch right now I wanted to source clothes which were both sophisticated and affordable. So I've handpicked some amazing outfits. I sincerely hope there's something for you in my shop. However if you can't find what you're looking for please do get in touch with me and I'll do my very best to help you find your perfect outfit at a price you'll love.
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As a real stickler for customer service I'll make sure we do everything we can to make your experience with us great, from ordering your special outfit to having it delivered. Also, if you'd like trying your outfit on to be an experience with friends or family we have an annexe which we've converted into a lovely changing room, with fizz on tap of course, so bring the party here!
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Kate
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